Walk in Seoul: party & pop-up

We take the whole Walk in Paris team to Seoul, South Korea, for three weeks.

We dive in: it is the first time we try the experience. On site, we develop a special Walk in Seoul capsule and rent a pop-up to present the collection. We also team up with a local production company to shoot a series of photos and videos with Korean talents.

Everything falls into place very quickly, with a real bond between our team and the local teams. We fall in love with the city and, above all, we are surprised by the enthusiasm around the project, in Seoul as much as back in France.

This first experience makes us want to go further with the Walk in Paris Odyssée concept: taking the brand to the cities that inspire us and that we love, all around the world.

Thank you Seoul for the welcome.