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Oct 24, 2025

Walk in Paris & Schott NYC® Chapter 5: Youngtimer

Youngtimer tells a piece of my story.
These cars from the 80s, 90s, and 2000s, which we call youngtimers, were a part of my childhood: those of my parents, my grandparents, the ones from family vacations, the ones that were simply part of the family scenery. This campaign is a reflection of that.

The shoot was directed by Jeremy Soma, who has been capturing our world for four years now. His style naturally fits the DNA of Walk in Paris.

The inspiration also comes from 70s car advertisements.

A collection that speaks to legacy, memory, and a style that never ages.